The Which Headquarters is located in the London Borough of Camden. Regent’s Park is located to the northwest, separated from the site by Peto Place and Park Square East - a row of Grade II-listed John Nash terraces.
This complex conservation and retrofit project has remodelled an existing hybrid building – part Grade II*-listed Georgian terrace and part 1980’s concrete-framed office building， KPF was commissioned by Which? The Consumer’Association, team up with interior designer HLW, renovating the space to meet the needs of a modern charity and business.
The Grade II*-listed building linked directly, by way of doors and hallway, to the modern extension on Albany Street. But, the core of the new building was an impediment to connectivity across the whole site. KPF’s objective was to create a more unified building with improved flow across the ground floor. KPF’s concept for the ground floor was to remove parts of the 1980s concrete core at the threshold of the listed building, improving connectivity and creating a new meeting space and gallery on the ground floor.
Making structural changes, such as the new lift locations and the removal of elements of the internal core, created a larger open-plan office layout allowing for improvement to the occupational density.
The reception area and other key internal spaces have been upgraded with high-quality materials and finishes to create a smart and contemporary workplace, while remaining sympathetic to the nature of the listed building’s original details.
A feeling of space and light has been created by removing the suspended ceiling, white-washing the soffit, rationalising services and installing new lighting.
Workspaces have been rationalised for a flexible fit to allow for changes in working practices. Formerly, Which? had no collaboration space, new areas have been located near the new lift core to create hubs on each level. These areas are a combination of enclosed rooms and semi-private sections of spaces to suit various needs.
Extra space has been created by extending over the service ramp and an uninspired 1980s fa?ade has been replaced with a dramatic new skin of transparent and translucent panels. Prior to the addition of the new fa?ade, Peto Place was largely surrounded by the rear of buildings. By treating
this as a principal fa?ade, Peto Place has been transformed.
Most strikingly, the scheme has utilised the large flat roof of the existing 1980s building to create an additional storey with a unique and complex geometric form. The new roof and fourth floor has reused the existing structure of the building, avoiding the need for major reinforcement. The new floor accommodates a conference facility, canteen and accessible terrace to provide dynamic and versatile meeting, event and amenity space.